As designers we are asked to all design sorts
of things, sometimes we love the brief we are given, and sometimes we just want
to cringe…for me, this was poster design. It didn’t matter how I tried to look
at it I just couldn’t get my head around poster design. I mean why do we need
to design on such large pieces of paper for a small amount of information
anyway? I just didn’t understand what the relevance was.
However, once I started finding posters
that actually inspired me—rather than making me cringe, I started to see how
poster creation could actually be an art in itself. Here are a few posters I
love and a little bit about how they changed my opinion from hatred to love.
My City—by Michelle Carlslund
This poster incorporates texture and
pattern in order to create interest in the design. What I found interesting
about it is how texture can be used in line with elements of distortion to
create an image with depth. I also loved the colour palette used—which mixes
soft and rich tones creating a contemporary feel to the design of the poster.
Save Trees Save Earth—by Flyerfolio
This design was one that I fell in love
with instantly. The poster promotes the environment using simple imagery and a
fresh colour palette, as well as geometric shapes, which draw in the eye.
Built to Spill—by Justin LaFontaine
This Poster was designed to promote the
band ‘Built to Spill’ in one of their 2010 shows. The poster is extremely
effective in promoting the band’s name through the illustration of an oil spill
in the ocean, which has links to the name ‘built to spill’, and draws attention
to the poster. I also loved this design because of the use of white space, which
helps to emphasize the importance of what is said and doesn’t overwhelm the
viewer, as well as the contemporary colour palette, which is calm and on-trend.
500 Days of Summer—Screen Play
This Poster uses Minimalism to illustrate
distinguishing features of a girl and a boy in order to emphasize the concept
‘girl meets boy’. What I loved about this was the basic eye catching colour
palette and illustration which is simple yet extremely effective.
Les Americains—by Robert Efurd
This design is calming and beautiful to
look at, and has been extremely effective in promoting the band ‘Les
Americains’; giving people a taste of what their music is like. The typography
used is easily legible and allows the subject matter to take the focus and draw
attention. What I really loved about this design is it’s ability to be bold yet
calming all at the same time.
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