Monday, 16 September 2013

As designers we are asked to all design sorts of things, sometimes we love the brief we are given, and sometimes we just want to cringe…for me, this was poster design. It didn’t matter how I tried to look at it I just couldn’t get my head around poster design. I mean why do we need to design on such large pieces of paper for a small amount of information anyway? I just didn’t understand what the relevance was.

However, once I started finding posters that actually inspired me—rather than making me cringe, I started to see how poster creation could actually be an art in itself. Here are a few posters I love and a little bit about how they changed my opinion from hatred to love.

My City—by Michelle Carlslund



This poster incorporates texture and pattern in order to create interest in the design. What I found interesting about it is how texture can be used in line with elements of distortion to create an image with depth. I also loved the colour palette used—which mixes soft and rich tones creating a contemporary feel to the design of the poster.


Save Trees Save Earth—by Flyerfolio

This design was one that I fell in love with instantly. The poster promotes the environment using simple imagery and a fresh colour palette, as well as geometric shapes, which draw in the eye.


Built to Spill—by Justin LaFontaine



This Poster was designed to promote the band ‘Built to Spill’ in one of their 2010 shows. The poster is extremely effective in promoting the band’s name through the illustration of an oil spill in the ocean, which has links to the name ‘built to spill’, and draws attention to the poster. I also loved this design because of the use of white space, which helps to emphasize the importance of what is said and doesn’t overwhelm the viewer, as well as the contemporary colour palette, which is calm and on-trend.


500 Days of Summer—Screen Play


This Poster uses Minimalism to illustrate distinguishing features of a girl and a boy in order to emphasize the concept ‘girl meets boy’. What I loved about this was the basic eye catching colour palette and illustration which is simple yet extremely effective.


Les Americains—by Robert Efurd

This design is calming and beautiful to look at, and has been extremely effective in promoting the band ‘Les Americains’; giving people a taste of what their music is like. The typography used is easily legible and allows the subject matter to take the focus and draw attention. What I really loved about this design is it’s ability to be bold yet calming all at the same time.





Thursday, 12 September 2013

Market research can be fun?

Over the weekend That Design had the opportunity to do some market research for our clients Signs Publishing. The focus group we conducted was held over an afternoon tea. Having this relaxed environment surrounding the group helped it to be less awkward and afternoon to run smoothly. As you can see from the images the afternoon was a success!! We were so excited to have the opportunity to host this for Signs. After a couple of hours talking and eating with our focus group we were able to draw together some very valuable research. Who knew holding focus groups could be so much fun, we had a great time. Thanks to all involved.







Monday, 9 September 2013

Poster Design—A love hate relationship


As designers we are asked to all design sorts of things, sometimes we love the brief we are given, and sometimes we just want to cringe…for me, this was poster design. It didn’t matter how I tried to look at it I just couldn’t get my head around poster design. I mean why do we need to design on such large pieces of paper for a small amount of information anyway? I just didn’t understand what the relevance was.

However, once I started finding posters that actually inspired me—rather than making me cringe, I started to see how poster creation could actually be an art in itself. Here are a few posters I love and a little bit about how they changed my opinion from hatred to love.

My City—by Michelle Carlslund


This poster incorporates texture and pattern in order to create interest in the design. What I found interesting about it is how texture can be used in line with elements of distortion to create an image with depth. I also loved the colour palette used—which mixes soft and rich tones creating a contemporary feel to the design of the poster.


Save Trees Save Earth—by Flyerfolio

This design was one that I fell in love with instantly. The poster promotes the environment using simple imagery and a fresh colour palette, as well as geometric shapes, which draw in the eye.


Built to Spill—by Justin LaFontaine


This Poster was designed to promote the band ‘Built to Spill’ in one of their 2010 shows. The poster is extremely effective in promoting the band’s name through the illustration of an oil spill in the ocean, which has links to the name ‘built to spill’, and draws attention to the poster. I also loved this design because of the use of white space, which helps to emphasize the importance of what is said and doesn’t overwhelm the viewer, as well as the contemporary colour palette, which is calm and on-trend.


500 Days of Summer—Screen Play


This Poster uses Minimalism to illustrate distinguishing features of a girl and a boy in order to emphasize the concept ‘girl meets boy’. What I loved about this was the basic eye catching colour palette and illustration which is simple yet extremely effective.


Les Americains—by Robert Efurd

This design is calming and beautiful to look at, and has been extremely effective in promoting the band ‘Les Americains’; giving people a taste of what their music is like. The typography used is easily legible and allows the subject matter to take the focus and draw attention. What I really loved about this design is it’s ability to be bold yet calming all at the same time.


Monday, 2 September 2013

Time Management

When asked to write a post for the blog I immediately thought, ‘I need to add that to my list.’ So with that came my topic: time management. 

Time management plays an important role in design (and life in general) that can often be overlooked. It is a skill that can be learnt and make balancing tasks and life a lot easier. So here are some things that come to mind when trying to be organised and efficient with your time.

The first thing I do to keep myself organised is making lists. Whether it is in a diary, notepad, stickies, phone or all of them, lists assist in keeping you on track. When I write lists I priorities tasks in order of there due date so I know which ones I need to get done first and how long I have until they are due.

Making use of free time will also help manage time. Do things straight away or as soon as you think of it. Or perhaps surround yourself with Nike; ‘Just do it!’ 

Reward yourself! When completing a task give yourself a reward so that you are motivated and continue getting through your tasks. 

Take breaks! To avoid feeling overwhelmed give yourself a few minutes between tasks to relax and get away from what you are doing. Have a cup of tea, go for a walk, stretch or have some chocolate. :)

As much as I love technology, diaries are a great way to keep on track. Physically writing down each task on their deadlines will help it to stick in your memory.

Have a weekly/monthly planner. Being able to see how many days/weeks you have until a task is due should help to get yourself into gear. 

Concentrate on one thing at a time. Do one task, complete it or work on parts of it, then move on to the next.  

Set personal deadlines and try to keep them. Having alarms on your phone for reminders really helps.

If you can, work in a team and delegate responsibilities. 

Make a place where you can go to work on tasks to get you in the zone. 

Avoid procrastinating and making excuses. Funnily enough if I am procrastinating I will tidy and organise things. Ill organise files on my computer, delete things I don’t need and re-organise my already organised lists. It’s a little obsessive but it distracts me from the task at hand. Once I’ve got nothing left to organise I get back to my work (or eat, have a tea then do my work). I guess its sort of win-win.

With all that in mind, we still need to have some sort of social life so delegate time for work and other activities to have an even balance. Make other activities your reward for working hard to meet deadlines.  

Sunday, 1 September 2013

My Favourite Album Covers


I’ve tried all methods of procrastination to avoid writing this blog post.
Cleaning, exercising, organising, and socializing in all areas of my life not relating to the work I’m meant to actually be doing. I even try telling myself that I can’t actually get stuck into my work until I have built up a playlist to last me the extensive hours I will be spending completing the work.
That’s when I had an idea.
Whilst I’m building up this 7 hour long playlist, why not choose my favourite album covers and share them with those who appreciate good design most?
So, without further ado, here are my top 10 album covers as found in my iTunes library (in no particular order). 

(That's a lie, they're in alphabetical order).

2004-2009 – The Getaway Plan

This album art  is closely linked to it's predecessor 'Other Voices, Other Rooms', which also features an iceberg, but this cover looks better (which is why it made the list...). This album was released after the band decided to call it quits in 2009, hence the release of this 'best of' album, and the art will always remind me of my young 19 year old self.

Glorious Ruins – Hillsong

Don't tell the other albums in this list, but this is my favourite album cover of all time. Daytime fireworks (which look just as amazing in real life as they do in the album art) and gold foiling make for another successful production from the designers at Hillsong, and we all know how much I'm inspired by their work (see my previous blog post).

Homesick - A Day To Remember

When you compare all of A Day To Remember's album covers, you notice they all feature this identity-less figure. I'm not sure what the statement is that they're trying to make with this concept, but I'm a fan of the continuity it brings to their albums.

Love. Angel. Music. Baby. – Gwen Stefani

The first album I ever purchased when I was 14, there's something about the distortion and mess of colour that sucks me in and makes my mind want to discover what is happening in this artwork. Well done Gwen, you've managed to find an album cover that looks as you sound (which is a great thing!).

Plagues – The Devil Wears Prada

If you've really been reading this post, you may have noticed that this cover, and the Homesick cover look very similar. And you would be right in that assumption. The artists name is Dan Mumford and his work seems to be a reoccurring favourite of mine (he's made a number of my favourite album covers that didn't quite make the list). Dan, you're a creative genius.

Singularity – Northlane

I don't know whether it's the beautiful fusion of colour featured in the sky, or the weird ritual happening in the foreground, but I just love the album cover for Northlane's latest album.
On second thoughts, I think it's the sky that I like about this cover.

Sound of Melodies – Leeland

If I were to hone my illustration skills, this would be very similar to my own personal style. I guess that's why I like it. That, and my OCD smiles at the symmetry.

The Flood Deluxe 2 – Of Mice & Men

An ampersand that looks textured and 3D. Need I say more?

United Paper People – Kisschasy

A personal favourite of mine was listening to Debaser's presentation at AgIdeas 2013. They are responsible for this album cover (which is apparently based on oil paintings). This cover was a favourite of mine when it was released in 2005, and still continues to be. I guess that speaks volumes about the creative geniuses behind this artwork.

What Seperates Me From You - A Day To Remember

I couldn't decide between this and the Homesick cover, so I decided to feature both in my list (that's the reason why there's 11, but I'm sure you didn't notice that, right?). The figure is featured again, as is a few of the bands acquaintances, as people walking behind the hourglass.
I'm a fan of this illustration style.

Zion – Hillsong United

Yes, I wrote about this last time. Yes, this is the eleventh album cover when I said there would only be ten. Yes, it is another album cover from Hillsong.
I can't help myself! The designers at Hillsong may as well be a unicorn. They're mystical, magical, and poop out rainbows like this album cover.


So there you have it. My favourite album covers, and the blogpost I thought would never happen. 


"Album design will exist as long as music is being produced." – Debaser


Blog post by Danelle Morton