Cafeteria Branding Digital Process

Written by Kaleb Carrasco

For our client, Avondale's The Caf, we were to create and design a branding solution that will be launched next year. I am showing here the digital thumbnails and process of logo formation for my presented solution: Pointon Place Cafeteria.

My conceptual approach was comprised of circular movements and progressions from one point to another; just like the movement of the cafeteria line, I also wanted to portray the growth at Avondale College an on-campus student experiences. The Caf is where residential students eat three times a day for their duration on campus, and for many it is their 'dining table' for a few years. The circles also represent dinner plates, and the two individual circles represent the Buffet and the Cafe that make up the Cafeteria.

Here is the final design of the logo and business card